Riyadh Chamber signed a memorandum of understanding with "Snap Arabia Limited" company, aiming to enhance cooperation in the field of digital media and employ the "Snapchat" platform to support the business sector in its various fields. This step comes within the framework of the Chamber's efforts to enhance digital transformation, and enable private sector establishments to adopt modern media tools that support their growth and expansion, and raise their competitiveness in the market.
The most prominent provisions of the agreement include building a strategic partnership to develop the media activities of the Chamber, raising the efficiency of communication with entrepreneurs and Chamber members, and enhancing their presence on digital platforms, supporting the role of digital media in serving the business sector in its various fields, providing modern and innovative media services that contribute to developing the business environment.
In addition to organizing joint training programs and workshops in the fields of digital media, marketing, and brand management, exchanging economic and media studies and research, introducing "Snapchat" services to the Chamber's members, as well as hosting creators and platform pioneers in the Chamber's media activities and products, and Snap company providing a package of benefits to the Chamber's members, and holding specialized workshops targeting the retail, restaurants, and e-commerce sectors.