The event is organized by Riyadh Chamber of Commerce and Industry and will discuss issues pertaining to the industry of media and advertising.
In an inaugural address, the Chamber's Secretary General Hussein Al-Athel emphasized the importance of the role being played by the local media in the development process in various fields and the growing economic activities.
He said the advertising market in the Kingdom is the largest one in the region due to the strength of the Saudi economy and the increasing number of institutions and companies in the country.