Riyadh Chamber, represented by the Commercial Committee, organized a workshop titled “Digital Commerce and Its Role in Enhancing the Competitiveness and Growth of Commercial Businesses.” The workshop brought together a number of specialists and experts in e-commerce and digital marketing through social media platforms.

The session highlighted several marketing opportunities available to businesses through Snapchat and TikTok, which contribute to supporting sustainable growth and strengthening their competitiveness, in light of the Kingdom’s rapidly accelerating digital transformation.​