As part of its efforts to enhance the tourism investment environment, the Tourism, Entertainment, and Events Committee at the Riyadh Chamber, chaired by Mr. Falih Al-Falih, held a workshop with leaders from the Tourism Development Fund to discuss several key topics, including the Fund’s initiative for developing tourist destinations.

The workshop highlighted the initiative and its main pillars, which aim to attract and empower high-quality tourism investments, while encouraging the development of integrated tourist destinations built around the unique strengths of each region, with particular focus on cities that possess promising competitive advantages.

The workshop also reviewed opportunities for developing tourist destinations and the related investment prospects, as well as ways to strengthen public-private sector partnerships in support of tourism sector growth and the achievement of its strategic objectives.

The workshop comes as part of the committee’s ongoing efforts to foster a more attractive tourism investment environment and create new opportunities for investors, in line with the Kingdom’s tourism development ambitions.​